SoCap Agency Internship
Lead Magnet and Web Design
Social Capital Agency (SoCap Ads) is a start-up that provides a variety of marketing and design services for clients within the travel and hospitality industry. With SoCap Ads I have been given the opportunity to receive agency experience as a Graphic Design Intern. In this role, my first big project was to work with a client whose needs included a lead magnet and web design.
Lead Magnet Design
For our client’s lead magnet design, she and our CMO came up with the analogy of a tree for the concept. Each branch would represent her client’s overarching pain-points and each leaf would represent a key point that her clients could read to see if they identified with that particular problem. We decided to design the lead magnet in the form of an interactive PDF. I designed a side bar for each page that contained information about the opportunities that existed for her clients despite their problems and a clickable CTA button that lead to areas of her website where they could learn more information and sign up for a consultation.
Web Design
For our client I was also tasked with creating mock-ups for the re-design of her home page and one of her service pages. She wanted to keep her website simple and clean. The challenge was finding a way to add an organic element to her website while also keeping the design minimal.
Once we had the lead magnet designed, it was time to think about how we could continue using the concept of a tree in the website, especially since our client did not have a true brand identity. After some research, I decided to use tree rings as a design element. Our client was a business coach in the sustainability industry, helping people improve in certain areas of their lives so they could reach personal and business success. Since she was involved in the growth of her clients, I saw an opportunity to connect that idea to a tree whose rings mark each milestone of its growth.
Homepage Re-design Mock-up
Services Page Re-design Mock-up
Re-Design Comparison
