Spiffy Greens
Branding Exploration
In my branding class at UTK, we were instructed to imagine a business and create the branding for it. I chose to create a soups and salads restaurant . I was inspired to choose this kind of business because I felt that as a college student we weren't afforded many healthy options to choose from. From that starting point, I went on to envision my restaurant being a place that resided between upscale and casual, which is how I came to the idea of using the name Spiffy Greens. As applications for this project, I created a stationary set, menu, stickers, carryout box and website mockup.
