Unorthodox Heroes is an advocacy campaign that I created with the goal to bring awareness to phenomenons such as Diffusion of Responsibility and the Bystander Effect. I also wanted to find a way to prompt people to engage in more prosocial behavior. Mostly geared toward young adults, the Unorthodox Heroes campaign promotes awareness through the use of Scenario Cards, Unorthodox Prompts, lamppost banners, and a theoretical partnership with Starbucks.